Saturday, March 21, 2009

Tying it all together

How does one tie together assorted businesses while still allowing them to maintain their individual identities? For example, if one were to open a small restaurant in one part of a city but wanted to tie it to a business in another part, ever so subtly.............

And if one of these businesses happened to be called Pomegranate something, could not one take the beautiful word, pomegranate, and find other languages or derivatives to express the word that would be on its way to becoming a brand? Am I thinking this to death?

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